{"title":"BY WAY OF SEATTLE","description":"\u003cp class=\"p1\"\u003eBY WAY OF SEATTLE is the first collection under HYBRID: a streetwear-driven tribute to the city, the people in it, and the different paths that bring us together. Future drops will explore entirely different themes, concepts, and creative directions while staying rooted in the same mindset — blending influences, communities, and experiences into something original.\u003c\/p\u003e","products":[{"product_id":"world-cup-x-by-way-limited-edition-tee","title":"World Cup x BY WAY Limited Edition TEE","description":"\u003cp class=\"p1\"\u003eThe BY WAY OF SEATTLE World Cup 2026 Tee was designed with one goal in mind: create a premium everyday staple that feels elevated the moment you put it on.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eInspired by the energy surrounding Seattle’s role in World Cup 2026, this limited release blends global football culture with Pacific Northwest identity through bold graphics and timeless styling.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBuilt from a heavyweight luxury cotton fabric with an ultra-smooth finish and structured fit, this tee balances softness, durability, and a clean drape that holds its shape wear after wear. Every detail, from the feel of the fabric to the oversized graphic placement, was intentionally designed to stand apart from the norm. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eInspired by the energy surrounding Seattle’s role in World Cup 2026, this limited release blends global football culture with Pacific Northwest identity through bold graphics and timeless styling.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis isn’t a souvenir tee. It’s a piece built for the city.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLimited release. No restocks.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003cbr\u003e• Premium heavyweight cotton construction (100% Cotton, 210 GSM)\u003cbr\u003e• Ultra-soft smooth hand feel\u003cbr\u003e• Structured everyday fit\u003cbr\u003e• Durable high-quality fabric blend\u003cbr\u003e• Pre-washed for a consistent fit and no shrink\u003cbr\u003e• Front + oversized back graphics\u003cbr\u003e• Designed and printed in Seattle\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHYBRID SEATTLE\u003cbr\u003eDifferent paths. Same city.\u003c\/p\u003e","brand":"BY WAY OF SEATTLE","offers":[{"title":"S","offer_id":47515987411122,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47515987443890,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47515987476658,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47515987509426,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47543837917362,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/files\/90595B6B-A35A-4A66-834F-A5E7517D5154.png?v=1779520423"},{"product_id":"signature-area-codes-tee","title":"Signature \"Area Codes\" Tee","description":"\u003cp class=\"p1\"\u003eThe \"Area Codes\" Tee is the signature piece of the BY WAY OF SEATTLE collection — built to represent every part of the city and the people connected to it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFeaturing Seattle’s area codes across a premium heavyweight silhouette, this tee was designed as an everyday staple: clean, structured, and made to last. Minimal enough to wear anywhere, but recognizable to the people who know exactly what it means.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo matter how long you’ve been here, where you grew up, or what side of the water you’re from — this city connects all of us.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDifferent paths. Same city.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eStructured oversized fit\u003c\/li\u003e\n\u003cli\u003eSoft, durable feel\u003c\/li\u003e\n\u003cli\u003eSignature BY WAY OF SEATTLE graphic\u003c\/li\u003e\n\u003cli\u003eDesigned in Seattle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eBY WAY OF SEATTLE™\u003c\/p\u003e","brand":"BY WAY OF SEATTLE","offers":[{"title":"S","offer_id":47535699493042,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47535699525810,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47535699558578,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47535699591346,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/files\/areacodemock2.jpg?v=1779947410"},{"product_id":"black-by-way-hoodie","title":"Black \"BY WAY\" Hoodie","description":"\u003cp class=\"p1\"\u003eThe \"BY WAY\" Hoodie was built to feel like a staple from day one — heavyweight, structured, and made for everyday wear in the Pacific Northwest.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eConstructed from ultra-premium 13.5oz cross-grain fleece, this hoodie delivers a substantial fit with a soft interior and durable exterior designed to hold its shape over time. Every detail was chosen intentionally, from the double-lined hood and heavyweight ribbing to the reverse coverstitch construction and premium metal finishes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is the kind of hoodie that gets better the more it’s worn.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eInspired by the people who found their own way to Seattle — through different backgrounds, stories, and paths — the \"BY WAY\" Hoodie represents the city beyond where you were born.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDifferent paths. Same city.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight 13.5oz fleece\u003c\/li\u003e\n\u003cli\u003eCross-grain construction to reduce shrinkage\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli\u003eDouble fleece-lined hood\u003c\/li\u003e\n\u003cli\u003eHeavyweight ribbed cuffs and waistband\u003c\/li\u003e\n\u003cli\u003eReverse coverstitch seams for durability\u003c\/li\u003e\n\u003cli\u003eSoft brushed interior\u003c\/li\u003e\n\u003cli\u003eSignature BY WAY OF SEATTLE graphic\u003c\/li\u003e\n\u003cli\u003eDesigned in Seattle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eBY WAY OF SEATTLE™\u003c\/p\u003e","brand":"BY WAY OF SEATTLE","offers":[{"title":"S","offer_id":47535699329202,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47535699361970,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47535699394738,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47535699427506,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47535699460274,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/files\/58471A80-16ED-4AF1-BC28-89B69F327142.png?v=1779520423"},{"product_id":"blush-pink-by-way-hoodie","title":"Blush Pink \"BY WAY\" Hoodie","description":"\u003cp class=\"p1\"\u003eThe \"BY WAY\" Hoodie was built to feel like a staple from day one — heavyweight, structured, and made for everyday wear in the Pacific Northwest.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eConstructed from ultra-premium 13.5oz cross-grain fleece, this hoodie delivers a substantial fit with a soft interior and durable exterior designed to hold its shape over time. Every detail was chosen intentionally, from the double-lined hood and heavyweight ribbing to the reverse coverstitch construction and premium metal finishes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is the kind of hoodie that gets better the more it’s worn.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eInspired by the people who found their own way to Seattle — through different backgrounds, stories, and paths — the \"BY WAY\" Hoodie represents the city beyond where you were born.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDifferent paths. Same city.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight 13.5oz fleece\u003c\/li\u003e\n\u003cli\u003eCross-grain construction to reduce shrinkage\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli\u003eDouble fleece-lined hood\u003c\/li\u003e\n\u003cli\u003eHeavyweight ribbed cuffs and waistband\u003c\/li\u003e\n\u003cli\u003eReverse coverstitch seams for durability\u003c\/li\u003e\n\u003cli\u003eSoft brushed interior\u003c\/li\u003e\n\u003cli\u003eSignature BY WAY OF SEATTLE graphic\u003c\/li\u003e\n\u003cli\u003eDesigned in Seattle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eBY WAY OF SEATTLE™\u003c\/p\u003e","brand":"BY WAY OF SEATTLE","offers":[{"title":"S","offer_id":47535699001522,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47535699034290,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47535699067058,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47535699099826,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47535699132594,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/files\/5FE6F621-8EDB-48AB-9D7B-1D1F85DF8EE6.png?v=1779520423"},{"product_id":"blush-pink-by-way-hoodie-copy","title":"Vintage Sandstone \"Area Codes\" Hoodie","description":"\u003cp class=\"p1\"\u003eThe Vintage Sandstone \"Area Codes\" Hoodie was designed to feel lived in from the first wear. Featuring a vintage-inspired pigment dyed finish and our signature Seattle area code graphic, every hoodie carries its own slightly unique character — no two are exactly alike.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBuilt from a soft yet durable midweight fleece, this piece delivers everyday comfort without losing structure. The washed sandstone tone was chosen to reflect the neutral, timeless feel of the Pacific Northwest while keeping the silhouette clean and easy to wear year-round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMinimal branding. Heavy city identity.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDifferent paths. Same city.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMidweight pigment dyed fleece\u003c\/li\u003e\n\u003cli\u003eSoft washed vintage finish\u003c\/li\u003e\n\u003cli\u003eStandard unisex fit\u003c\/li\u003e\n\u003cli\u003eJersey-lined hood\u003c\/li\u003e\n\u003cli\u003ePremium ring-spun cotton face\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and waistband\u003c\/li\u003e\n\u003cli\u003eSignature Seattle area code graphic\u003c\/li\u003e\n\u003cli\u003eDesigned in Seattle\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BY WAY OF SEATTLE","offers":[{"title":"S","offer_id":47535698772146,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47535698804914,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47535698837682,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47535698870450,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47535698903218,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/files\/5416B012-F996-452F-8611-70C0039FD10F.png?v=1779520423"},{"product_id":"pink-by-way-windbreaker","title":"Pink \"BY WAY\" Windbreaker","description":"\u003cp class=\"p1\"\u003eThe \"BY WAY\" Windbreaker was built for the kind of weather this city is known for — light rain, gray skies, and cold air that shows up out of nowhere.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with a lightweight water-resistant shell and an easy layering fit, this piece is made to move through the city year-round. Clean, minimal, and packable enough to keep with you wherever the day goes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom ferry rides and stadium nights to late drives and coffee runs, this is an everyday Pacific Northwest essential.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDifferent paths. Same city.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight water-resistant shell\u003c\/li\u003e\n\u003cli\u003ePackable design\u003c\/li\u003e\n\u003cli\u003eHalf-zip anorak construction\u003c\/li\u003e\n\u003cli\u003eMesh-lined three-panel hood\u003c\/li\u003e\n\u003cli\u003eScuba neck for added coverage\u003c\/li\u003e\n\u003cli\u003eAdjustable waistband toggle\u003c\/li\u003e\n\u003cli\u003eElastic cuffs\u003c\/li\u003e\n\u003cli\u003eWelt pockets\u003c\/li\u003e\n\u003cli\u003eSignature BY WAY OF SEATTLE branding\u003c\/li\u003e\n\u003cli\u003eDesigned in Seattle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eBY WAY OF SEATTLE™\u003c\/p\u003e","brand":"BY WAY OF SEATTLE","offers":[{"title":"S","offer_id":47535697592498,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47535697625266,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47535697658034,"sku":null,"price":70.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":47535697690802,"sku":null,"price":70.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":47535697723570,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/files\/blushwindbreakermock2.jpg?v=1779950350"},{"product_id":"pink-by-way-windbreaker-copy","title":"Black \"BY WAY\" Windbreaker","description":"\u003cp class=\"p1\"\u003eThe \"BY WAY\" Windbreaker was built for the kind of weather this city is known for — light rain, gray skies, and cold air that shows up out of nowhere.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with a lightweight water-resistant shell and an easy layering fit, this piece is made to move through the city year-round. Clean, minimal, and packable enough to keep with you wherever the day goes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom ferry rides and stadium nights to late drives and coffee runs, this is an everyday Pacific Northwest essential.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDifferent paths. Same city.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight water-resistant shell\u003c\/li\u003e\n\u003cli\u003ePackable design\u003c\/li\u003e\n\u003cli\u003eHalf-zip anorak construction\u003c\/li\u003e\n\u003cli\u003eMesh-lined three-panel hood\u003c\/li\u003e\n\u003cli\u003eScuba neck for added coverage\u003c\/li\u003e\n\u003cli\u003eAdjustable waistband toggle\u003c\/li\u003e\n\u003cli\u003eElastic cuffs\u003c\/li\u003e\n\u003cli\u003eWelt pockets\u003c\/li\u003e\n\u003cli\u003eSignature BY WAY OF SEATTLE branding\u003c\/li\u003e\n\u003cli\u003eDesigned in Seattle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eBY WAY OF SEATTLE™\u003c\/p\u003e","brand":"BY WAY OF SEATTLE","offers":[{"title":"S","offer_id":47535697330354,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47535697363122,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47535697395890,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47535697428658,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47535697461426,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/files\/windbreakermock2.jpg?v=1779950659"},{"product_id":"the-classic-tee","title":"The Classic Tee","description":"\u003cp class=\"p1\"\u003eThe Classic Tee is exactly what it sounds like.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo graphics. No explanations. Just BY WAY OF SEATTLE.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBuilt on our signature heavyweight silhouette, this piece was designed to be the foundation of the collection—clean enough to wear every day and timeless enough to stay in rotation for years.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe fit is structured. The fabric is substantial. The statement is simple.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether Seattle is where you were born or where you found yourself, this tee represents the people who make the city what it is.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDifferent paths. Same city.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eStructured oversized fit\u003c\/li\u003e\n\u003cli\u003eSoft, durable feel\u003c\/li\u003e\n\u003cli\u003eMinimal front graphic\u003c\/li\u003e\n\u003cli\u003eDesigned in Seattle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eBY WAY OF SEATTLE™\u003c\/p\u003e","brand":"BY WAY OF SEATTLE","offers":[{"title":"S","offer_id":47535707783346,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47535707816114,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47535707848882,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47535707881650,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47535707914418,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/files\/theclassic2.png?v=1780044526"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/5502\/4562\/collections\/1.png?v=1779777284","url":"https:\/\/by-way-of-seattle.myshopify.com\/collections\/by-way-of-seattle.oembed","provider":"Hybrid Seattle","version":"1.0","type":"link"}